Welcome to Urban Herbology!
I’m Lynn Shore, a British-born natural therapist and foraging teacher based in Amsterdam since 2004. My mission is simple: to help city dwellers reconnect with the healing power of nature. I believe that even small moments of appreciation for plants and wildlife can improve wellbeing, strengthen resilience, and encourage care for our planet.
At Urban Herbology, I offer practical and inspiring ways to bring nature into daily life:
- Foraging Walks – Explore urban plants and learn to identify and use them.
- Herbal Crafting Workshops – Create remedies, teas, and natural products from local herbs.
- Personal Consultations – Tailored guidance for wellness, herbal medicine, and lifestyle support.
- Online Courses – Learn at your own pace with structured herbal and nature-based programs.
- Community Garden Projects – Connect, cultivate, and care for local green spaces.
- Corporate & Hospitality Programs – Nature-inspired experiences designed to support wellbeing, creativity, and innovation in professional settings.
- Links to some media mentions and past events
Living gently in the city (Photo credit: Amsterdamian.com)
The natural world has always been a deep fascination of mine. From a young age, I felt a profound connection to nature and understood that we are part of it and have a responsibility to protect it. This passion has guided my career, combining science, natural therapies, education, writing, and working directly with green spaces to support well-being.
I specialize in helping people reconnect with nature as a means to enhance physical, mental, and emotional health. My work spans individual consultations, group programs, and tailored corporate wellness initiatives, integrating nature-based practices such as foraging, herbal craft, and ecological engagement to support resilience, creativity, and productivity.
I am a qualified medical herbalist and a member of the National Institute of Medical Herbalists. In 2025 I lived from the local wild for a month, as part of WildBiome 2, and will participate again in autumn 2026, exploring the health effects of a foraged diet. In autumn 2025, my first book, The Green City Witch (Aeon), was published, reflecting my philosophy and serving as inspiration and practical guidance for urban herbalism and mindful living.
Over the years, I have trained extensively in herbalism, permaculture, and therapeutic horticulture, and hold a Dutch and British diplomas. My professional memberships include The Herb Society (trustee), NIMH, Herboristen Gilde, the Association of Foragers, Herbalists Without Borders, the Dutch Phytotherapy Association, and the Complementary Medical Association.
Through Urban Herbology, I aim to inspire city dwellers, businesses, and communities to integrate nature into their daily lives and workplaces, using herbs as a gateway to better health, well-being, and environmental stewardship. All my offerings—workshops, walks, courses, consults, and community projects—are designed to create accessible and meaningful ways for people to connect with the natural world while supporting a sustainable and resilient business model.
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What’s app/Call during business hours: 06 275 96 930
Legal Disclaimer: The content of this website is not intended to replace conventional western medical treatment. Any suggestions made and all herbs listed are not intended to diagnose, treat, cure or prevent any disease, condition or symptom. Personal directions and use should be provided by a medical herbalist or other qualified health care practitioner with a specific formula for you. All material on this website is provided for general information purposes only and should not be considered medical advice or consultation. Always check with your personal physician when you have a question pertaining to your health and health care.
Urban Herbology 